Color & Intensity

Three different criteria are used in determining a fancy colour diamond’s colour and intensity.

  • The primary colour of the diamond; Pink
  • The secondary colour of the diamond: Purplish
  • The intensity of the diamond’s colour: Fancy, Fancy Intense or Fancy vivid.

While the tone of the diamond’s colour is determined by the primary and secondary colour of the diamond, the strength of the colour is decided by its intensity. As the colour intensity of the diamond increases the value of the diamond goes up. The fancy colour diamonds can be divided as - faint, very light, light, fancy light, fancy intense, fancy vivid/fancy deep/fancy dark.