About Us

For true diamond cognoscenti, there is only one name that stands for unwavering trust and unparalleled brilliance. Sunny Diamonds. Hallmarked as the go-to destination for the perfect diamond experience, we are the only retail jeweller who offers Internally Flawless (IF) Diamonds on the entire spectrum of diamond jewellery today.



It all began when our founder Mr. P. P. Sunny ventured into the diamond industry with a passion for precious stones. Trained by GIA (Gemological Institute of America), Mr. Sunny’s desire to introduce Keralites to world-class diamonds brought life to the idea that became known as Sunny Diamonds. After starting out with wholesale (B2B) operations with an extensive distribution network in South India and the Middle East, we opened our first retail store in Kochi on 9th January 2006 – the first five-storied building designed exclusively for diamond jewellery business in India. Pretty soon, we inaugurated our second retail store at Pattom, Thiruvananthapuram on 29th December 2008 which continues to be the finest diamond jewellery showroom in Southern Kerala. In order to cater to the needs of customers in Northern Kerala, we opened our third showroom in Kozhikode on 24th October 2010. Today, we are a one-of-a-kind diamond jeweller with aggressive expansion plans that aim at launching more outlets in the future.

Powered by an incessant commitment to present collections with world-class quality, we offer exceptional IF diamond jewellery to our customers while adhering to standards of creativity and quality. Each of our masterpieces boasts of a flawless craftsmanship and timeless magnificence. Presenting a wide range of Internally Flawless Diamonds sourced directly from Belgium, we ensure BIS Hallmark for our wide-ranging selections that have received Quality Certifications from three of the Most Trusted Diamond Grading laboratories in the world - Gemological Institute of America (GIA), American Gem Society (AGS) and Hoge Raad Voor Diamant (HRD) Antwerp. And that’s not all! The diamonds sold by us are certified Conflict-Free in compliance with the Kimberley Process and the UN resolutions. We know what our customers want. It’s as simple as that. Every piece handcrafted by our master artisans with love and care is a work of art. Because we know the true glory of a diamond lies in reflecting the inner glow of the person who wears it. And that’s precisely why Sunny Diamonds remains the first choice for diamond enthusiasts, a fact evidenced by the positive reception we have got from customers from all quarters. As a matter of fact, we are the go-to jeweller for some of the world’s biggest celebrities, millionaires, athletes, socialites and royalties.

At Sunny Diamonds, we wholeheartedly believe that the key to staying ahead is staying updated. To this end, we have employed state-of-the-art machinery imported from Italy and Germany to bring our unique designs into life. Armed with the latest technology used by major gemmology laboratories in the industry, our inhouse production facility ensures consistency in all areas of grading and manufacturing process. Thanks to our unlimited manufacturing capabilities, we believe that no demand is impossible in diamond jewellery as long as it could be dreamt of. A glance at some of the incredible products that we have manufactured over the years– large size crown, fancy pink & yellow diamonds, diamond-studded phones, diamond teeth grills, and many more – is enough to know that we put our customers’ demands on a pedestal.

We go far and above when it comes to guaranteeing the optimal customer experience and pioneered the customisation trend in diamond industry. We are the only retailer who employs a full-time expert to pick the finest diamonds for jewellery collections. We understand that for something as valuable as a diamond, words of assurance are not enough and offer insurance cover for all diamond jewellery bought from Sunny Diamonds. In fact, we are the first diamond jeweller in the world to offer 100% Money-Back Guarantee on diamonds, a game-changing proposition that many of our competitors are unable to provide even today. It’s reasons like these that make us a real ‘people’s jeweller’.

When imagination meets ambition, you get innovation. As part of our initiative to keep abreast of the latest technological advancements, we developed a full-fledged e-commerce portal in 2016 that was launched by Mr. Narayana Murthy, the co-founder of Infosys. Packed with many features like Cash on Delivery (COD), EMI Payment, Pan India Fast Shipping Facility, Digital Appointment, International Shipping and 15-day Return Policy, our e-commerce programme simply has no equal in the retail industry. Thanks to such ground-breaking innovations, we are today at par with the top e-commerce brands in the world.

To create the most exquisite adornments and emblems of our beliefs with the utmost certainty of everlasting value – That’s the promise we’ve made as a brand to our customers. We believe that our mission to preserve the tradition of symbolic and valued jewellery, hand-crafted by masters of excellence, depends on us fulfilling this promise.

A tradition of excellence, a world of perfection – That’s Sunny Diamonds for you. For over the past two decades, we have been a major force in shaping Kerala’s diamond culture, thanks to the unflinching trust our customers have reposed on us. We trust our patrons so much so that we strive to deliver the best to them. For the simple reason that they trust us enough to get their favourite diamond jewellery from Sunny Diamonds.

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Our Mission

To preserve the tradition of symbolic and valued jewellery, handcrafted by masters of excellence.


Our Vision

To be the most admired destination of diamond connoisseurs in the country.


Our Motto

To offer customers exceptional diamond jewellery while adhering to standards of creativity and quality.

Leadership Team